I was tasked with creating a brand for our internal comms campaign around the refurbishment of our office and all the related messaging. The brief was for it to be entirely separate from our brand and for it to be fun and diverting. I also came up with the name, UpLIF, as the refurbishment was happening in Lincoln’s Inn Fields, aka LIF. The brand has been so successful it has expanded to cover all comms that are associated with our offices, including social events and kitchen etiquette!

Deliverables have included brand guidelines, templates, posters, digital screens, vinyls, GIFs, tables talkers, a suggestion box and cupcakes!